A Charm to Remember in The St. Regis Jakarta: ‘Stay for A Good Cause’
Jakarta, FORTUNE - This school holiday, The St. Regis Jakarta and One Fine Sky come together with a shared purpose to spark kindness through thoughtful design and inspire families to take part in something greater than themselves.
At the heart of this meaningful initiative lies the Cloudbubu Bag Charm, a delicate, whimsical creation designed exclusively for this purposeful union between The St. Regis Jakarta and One Fine Sky. For this special edition, the Cloudbubu King and Queen, charming characters adorned in St. Regis elegance, created as a tribute to children and the joy of giving.
Guided by the spirit of Family Traditions at St. Regis, The St. Regis Jakarta continues to champion moments that connect generations, not only through curated experiences, but through values that endure. This initiative becomes a gentle reminder for parents and children alike: while one family enjoys their holiday, another dreams of simply going to school in a uniform that fits.
From 19 th May to 31 st August 2025, The St. Regis Jakarta presents the Legacy of Giving room package, inviting families to partake in a meaningful stay experience during the school holiday season. Each stay includes an exclusive Cloudbubu King or Queen Bag Charm, specially created as part of the One Fine Sky movement. Every charm represents the donation of one complete set of school uniform to a child in need, turning a moment of indulgence into an act of purpose. Thoughtfully crafted and available only through this initiative, the Cloudbubu Bag Charm stands as a symbol of hope, generosity, and support for children’s dreams across Indonesia.
One Fine Sky, beloved for its poetic and essential pieces for children and families, stays true to its mantra “Do Good, Look Good.” With a quiet elegance, the brand reminds us that giving back never goes out of style. This moment invites families to reflect, contribute, and carry forward a story that goes beyond the product. #stayforagoodcause #DoGoodLookGood