Ascott Marks World Art Day with Immersive Art and Wellness Experience in Jakarta

Jakarta, FORTUNE – The Ascott Limited Indonesia is celebrating World Art Day with a curated lifestyle event that blends art, wellness, and community engagement.

Branded Ascott Soirée: Connoisseurs of Art, Masters of Living, the initiative brings together four flagship properties—Ascott Jakarta, Ascott Kuningan Jakarta, Ascott Sudirman Jakarta, and Ascott Menteng Jakarta—in a collaborative effort to offer guests a more experiential form of hospitality.

The event features a museum visit and a guided sound healing session, designed to provide participants with a space for reflection, mindfulness, and sensory immersion. Held in collaboration with Ciputra Artpreneur, the program underscores Ascott’s broader push to integrate art into its brand identity.

“Ascott Soirée is a reflection of our commitment to delivering more than just a stay—it is about creating refined moments that inspire connection, cultural appreciation, and well-being,” said Maulana Aldiansyah, Director of Brand & Marketing at The Ascott Limited Indonesia. “Through our collaboration with Ciputra Artpreneur, we are delighted to offer an experience that resonates with today’s discerning lifestyle, where luxury is defined by depth, authenticity, and meaningful engagement.”

The initiative is part of Ascott’s “Savour the Art of Living” philosophy, which positions art not merely as a visual element but as a holistic lifestyle experience. Participants are invited to explore contemporary artworks in a premium gallery setting while engaging in wellness activities aimed at promoting relaxation and mental clarity.

Attended by in-house guests from participating properties and supported by selected media partners, the event also serves as a strategic platform to strengthen Ascott’s positioning as an experience-driven hospitality brand.

With more than 1,000 properties across over 230 cities globally, The Ascott Limited continues to expand its footprint while evolving its offerings beyond accommodation. Through programs such as Ascott Soirée, the company aims to create meaningful guest experiences that connect art, culture, and well-being into a single, integrated journey.